Most Important Factor: Smartphone Design Most Important Factor for Users | BusinessKorea

Wednesday, November 22, 2017

The Samsung Galaxy S6.
The Samsung Galaxy S6.
25 February 2015 - 12:06pm
Cho Jin-young

Design is the most important factor that smartphone users consider when buying smartphones.

According to the 2014 Final Report of Research on Actual Status of Mobile Internet Usage compiled by the Korea Internet and Security Agency (KISA) on Feb. 24, 72.4 percent of 6,000 research subjects answered that the appearance (design, size, and shape) is the most important factor when buying smartphones.

Also, 52.4 percent answered that cellphone price is an important factor, ranking second and very closely followed by the telecommunication services company with only a tiny difference of 51.8 percent.

On the other hand, operating systems such as iOS, Android, and Windows Mobile were less important, rated at 21.4 percent, and a recommendation from acquaintances or word-of-mouth accounted for 13.5 percent of the total responses. 

Users of smartphones among mobile Internet-enabled cell phones have reached 98.3 percent.

Smartphone owners used an average of 1 hour 36 minutes of Internet per day. By location, 92.4 percent of mobile internet users used the mobile internet at home, 86.7 percent used it in moving vehicles, and 70.5 percent said outside like on streets or in parks. Also, 7 out of 10 mobile Internet users prefer to use mobile Internet at home and at work, even when they can use wired Internet there.

Also in the responses, 65.6 percent of mobile internet users answered that they use mobile Internet more frequently than wired Internet.

When indicating their purpose for using mobile Internet, 99.0 percent answered that they use it for acquiring resources and information like news, living information, other useful information, and general web surfing, while 97.5 percent used it for communications including email, messengers, and community.

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