Contrasting Performances: Apple’s Market Share in China Reaches 17% While Samsung Stands at 2.2% | BusinessKorea

Friday, December 15, 2017

Apple’s share in the Chinese smartphone market is bouncing back in the second half of this year, while that of Samsung Electronics is still on the decrease.
Apple’s share in the Chinese smartphone market is bouncing back in the second half of this year, while that of Samsung Electronics is still on the decrease.
Seoul, Korea
7 December 2017 - 11:45am
Cho Jin-young

The Chinese media reported that Apple’s share in the Chinese smartphone market is bouncing back in the second half of this year, while that of Samsung Electronics is still on the decrease, citing various statistical data.

According to the smartphone market statistics from market research firm Kantar Worldpanel, Apple’s share in the Chinese smartphone market increased 0.5 percent points to 17.4 percent in the three months ending in October this year.

Samsung Electronics’ market share in China kept decreasing to 2.2 percent over the same period.

The data showed that the top five companies see their impact on the Chinese mobile market grow further, while the remaining companies, including Samsung Electronics, are losing ground. The combined sales of Huawei, Xiaomi, Apple, Vivo and Oppo accounted for 91 percent of the total smartphone sales for three months until October, far surpassing 79 percent at the same period last year.

According to the report, the delayed launch of the iPhone X hurt Apple's share in the major iOS market for three months until October. The share of the Windows OS also showed a steady downward tendency, while the share of the Android OS in the five largest markets in Europe grew 4.3 percent points. Its market share in the U.S. and Japan also rose 8.2 percent points and 7.5 percent points, respectively. 

In comparison, the iOS market share in the U.S. fell from 40.6 percent last year to 32.9 percent this year. The iOS’ share in the Japanese and major European smartphone markets also showed a decline. 

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