International CSR: Kumho Tire Sponsors 7th Vietnam Culture Festival | BusinessKorea

Wednesday, November 22, 2017

Kumho Tire’s sponsorship for the 7th Vietnam Culture Festival.
Kumho Tire’s sponsorship for the 7th Vietnam Culture Festival.
SEOUL,KOREA
31 October 2017 - 12:00pm
Lee Song-hoon

Kumho Tire sponsored the 7th Vietnamese Culture Festival for Vietnamese residents in Korea at Sejong University on October 29. The event was participated in by Nguyen Vu Tu, Vietnamese ambassador to Korea, Kumho Tire officials and about 3,000 people including local residents, multicultural families and Vietnamese residents in Korea.

The festival hosted by the Vietnamese Resident Council and the Embassy of Vietnam in Korea, featured various cultural experience events such as trying on Vietnamese traditional costume Aojai and a Vietnamese fashion show, Korean and Vietnamese song contests and special performances by invited Vietnamese singers. In the festival scene, Kumho Tire characters "Toro" and "Roro" appeared and they posed for photo shoots, which received good responses from participants.

In 2007, Kumho Tires completed a natural rubber processing plant, which is a raw material for tires, in Bihn Duong, Vietnam. In 2008, it completed Vietnam's first production plant for passenger car tires and started a relationship with Vietnam. The plant in Vietnam has an annual production capacity of four million tires and its products are exported to the ASEAN market, the US, Europe and the Middle East. Kumho Tires is actively engaging in social contribution activities such as supporting poor families and visually impaired people in Vietnam.

"This year marks the 25th anniversary of diplomatic ties between Korea and Vietnam and Kumho Tires is playing a big role in promoting sponsoring Vietnamese residents in Korea as a place for cultural exchanges," said Cho Nam-hwa, managing director of Kumho Tire. “We will contribute to the promotion of friendship between the two countries by diversifying support activities for Vietnamese residents in Korea."

 

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