Strategic Partnership: Hyosung Expands in Europe by Partnering with France-based Textile Firm | BusinessKorea

Sunday, March 25, 2018

Hyosung Booth at the Interfiliere Paris 2017.
Hyosung Booth at the Interfiliere Paris 2017.
11 July 2017 - 11:45am
Jung Min-hee

Hyosung Creora presented fabrics co-developed with France's famous fabric company Sofileta by participating in the world's largest lingerie and swimwear exhibition “Interfiliere Paris 2017” in Paris, France from July 8 to 10.

Sofileta is a global textile company in Lyon, France, specializing in textiles and dyeing. Hyosung is strategically cooperating with Sofileta to approach its European customers, including those in France. Marketing Director Ria Stern of Hyosung Global said, "Hyosung has been collaborating with Sofileta since the birth of Creora, and we will continue to maintain partnerships to keep pace with rapid changes in the apparel industry."

Creora products exhibited by Hyosung at the Interfiler Show are functional spandex products including Creora Fresh, Creora® Highclo ™, Creora® Eco-Soft and Creora® Color +. Creora Fresh with the slogan "Stay fresh all day long" is yarn that neutralizes substances that cause sweat odor and foot odor. The product is applied mainly to underwear and activewear.

In addition, Creora Highclo used mainly for swimwear is yarn developed to reduce garment damage caused by chlorine. The product has a slogan "From athletic swimwear to fashion swimwear". In addition, Creora Color Plus shows a deeper and brighter color when dyed, while Creora EcoSoft is a functional spandex material that allows people to feel its softness.




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